The Homeownership Difference: Essential Resources for Advocates

In today’s dynamic real estate market, the transformative power of homeownership remains a constant—and REALTORS® are uniquely positioned to champion this opportunity. Here are key tools and strategies to guide clients toward achieving homeownership with confidence:

1. Stay Resilient Through Market Trends

“Success Through a Recession” by Jim Fite equips agents with strategies to:

• Communicate the enduring value of owning vs. renting

• Help clients financially prepare for market shifts

• Leverage professional networks to support buyers
  Drawing on real-world success, it emphasizes thriving—not just surviving—in any economic climate.

2. Adopt Time-Tested Homebuying Strategies

In the Four Secrets to Real Estate Success webinar, Michael Soon Lee shares insights on:

• Building a reliable pipeline of future homeowners

• Positioning your value as an agent to earn fair compensation

• Navigating common roadblocks in the process

• Cultivating long-term relationships through excellent service.

3. Arm Clients with Powerful, Visual Tools

“It’s a Great Time to OWN!” brochure (100‑pack) provides at-a-glance information on:

• Current affordability and financing options

• Long-term wealth-building through homeownership

• The essential role REALTORS® play in guiding clients.

4. Leverage Complete Brochure Bundles

The Buyers Brochure Bundle (three 100-packs) includes:

• REALTOR® Advantage – your service value proposition

• Why Rent When You Can Buy – comparing ownership vs. renting

• It’s a Great Time to OWN! – reinforcing benefits and timing,

For clients across the home lifecycle, the REALTOR® Value Brochure Bundle (400 brochures) offers:

• Targeted messaging for ownership, selling, representation, and fair housing.

5. Protect Clients at Every Step

The Cost to Close by Reshawna Leaven offers narratives and guidance to:

• Identify and mitigate challenges during the buying process

• Safeguard client investments through market changes.

How Prime 1 Realty Can Use These Resources

• Feature brochures at open houses, consultations, and in social media campaigns

• Share webinars and guides during buyer workshops or training sessions

• Embed visuals and data from these materials right into your website

• Show clients you're a homeownership expert with curated, professional content
   

This article was adapted from content originally authored by Dylan Poe, Manager of Product Marketing for the Strategic Business Innovation and Technology team at the National Association of REALTORS®. Dylan oversees product development and works to provide NAR members with valuable tools and resources. He regularly contributes to the REALTOR® Store blog with insights on industry trends and strategies to help real estate professionals succeed.

© National Association of REALTORS®